Krys Mondet gives us her content recycling tips
Jan 23, 2025
Krys Mondet is a member of the Coworkea community in the 15th arrondissement and shares some of her secrets with us.
Creating content is like cooking a good meal: it takes time, effort and creativity. But why limit yourself to a single portion when you can feed the whole table with leftovers? 😄
1. Say goodbye to “One Shot”: Repurpose your content endlessly 🚀
Take the example of a video interview you've conducted with one of your customers. This video can be turned into a captivating blog post, but that's not all! With a little creativity, here's how to take it even further:
- 🎧 Podcast: convert interview audio to reach podcast fans.
- 📹 Short videos: cut out highlights for sponsored posts.
- 📚 White paper: use the verbatims to create a guide or checklist.
- 📸 Screenshots: turn them into impactful visuals for Instagram or Pinterest.
- 💼 Sales presentation: integrate the trends and figures evoked to seduce your prospects.
👉 Bonus tip: well-recycled content can even be revisited several months later for a new audience or a different format. Only you consume it all, your audience only sees part of your work!
2. Recycling Pro Tips: Save time and boost your reach 💡
Recycling your content doesn't just mean reusing it identically. It's an opportunity to vary formats, reinforce your message and gain visibility across different channels. Here are a few more ideas to try out immediately:
- Turn your Instagram stories into FAQs on your website or newsletter.
- Create a series of Instagram carousels based on the key points of a blog post.
- Gather together a range of content for a free ebook or mini-training course.
- Use your statistics: Identify your best-performing posts or videos and adapt them for other platforms.
- Create an interactive quiz based on your most educational content.
- Republish an old live event or webinar as a short, edited video.
- Organize a challenge or campaign on a theme derived from your past content.
💪 Bonus tip: remember to interact in the comments of your old content to bring it back to the fore and generate new discussions.
3. The Commandments of Content Repurposing ✨
Recycle, yes, but not just any old way. A successful content strategy is based on 3 fundamental rules:
1️⃣ Prioritize content that's already working well: analyze your data to identify your best publications.
2️⃣ Leave some time between two recycles: wait a few months before reusing the same content to avoid the redundant effect.
3️⃣ Add a new perspective or format: vary the angle, the presentation or add new information.
👉 Case in point: a LinkedIn post that has done well can become a more detailed article on your blog, then be summarized as an Instagram carousel, before being turned into a topic for a podcast.
4. BONUS: Get a taste of viral content 😍
More tips to take you even further:
- Try out trendy formats like Reels on Instagram or Shorts on YouTube.
- Create a before-and-after series to show the evolution of a project or idea drawn from your content.
- Create a poll or quiz to interact with your audience on the subject of your content.
- Use your content in personalized e-mailings to convert your subscribers into customers.
- Collaborate with other creators to breathe new life into your content from a fresh angle.
In short, content recycling is the art of turning a simple creation into a real engagement machine. So, the next time you produce something, take a deep breath and ask yourself this magical question: "What if I could make even more of it?"💡
With these additional tips, your content strategy becomes not only more effective, but also more fun and creative. What do you think? 😊
💬 Need a helping hand or advice on how to go even further? I'm Krys Mondet, Brand Director as a service. Don't hesitate to ask. Together, we'll turn your content into viral, profitable nuggets. It's my expertise, and I love it! 😉